Rethink also offers 24/7 tele consultations with expert behavioral clinicians. In addition, auto generated data-based reports track progress in real-time and facilitate effective coordination with care team members. The treatment program is simple to implement and easy-to-access. A unique feature provided by Rethink is that the employees can log in anonymously in the comfort of their home. “We are equipping employee caregivers with the right tools combined with clinical supports to ensure scalable best practice intervention,” says Daniel Etra, CEO of Rethink Benefits.

Rethink stands unique in the marketplace with its double bottom line approach. The company offers high-quality service and also ensures a social impact through its program. Highlighting the same, Etra mentions an instance wherein Rethink had helped its client Costco, a multibillion-dollar global retailer. The company had rolled out the treatment program and services to Costco as part of their employee benefits. The program received great attention from employees who sent numerous letters to the President of Costco expressing their gratitude and appreciation for rolling out this program. “This really speaks to the impact and value we bring to our clients and their employees,” remarks Etra.

Rethink supports this population across their lifespan, offering tools to all entities involved in their care. The company provides the Rethink Ed special needs management platform for public school districts to help children at school. Rethink also has a Neuro diversity Training Center to train HR and management staff to better understand and accommodate employees with neurodiverse conditions at the workplace. “We serve not just children, but individuals throughout their life’s journey, from the point of diagnosis all the way up to adulthood,” emphasizes Etra.

Currently, Rethink serves a quarter of the Fortune 100 and continues to extend its services to Fortune 1000 companies as well. The company is also looking to translate the platform to other languages and further scale globally. Finally, Rethink intends to expand the offering beyond developmental disabilities into other areas of behavioral health such as anxiety and mental health issues to further support employee caregivers. “We are a mission-oriented organization. The social impact we have is an integral part of our DNA, and this motivates us to work hard and make a difference in the world,” concludes Etra.