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Rethink Benefits: Effectively Supporting Employees Caring for a Dependent with a Developmental Disability

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Daniel Etra, CEO, Rethink BenefitsDaniel Etra, CEO
One in six children is diagnosed with a developmental disability such as autism or ADHD, according to the Centers for Disease Controls (CDC). Care giving this population is a real challenge due to many factors. While there are millions of individuals with developmental disabilities below age 21, only 30,000 board-certified behavior therapists are available globally. With healthcare insurance plans responsible for treatment expenses, the average wait time to get access to therapists increases. Further, the caregivers often find it difficult to learn how to communicate with their children and teach them skills in a clinical best practice manner. These unique challenges cause mental health issues such as anxiety and depression that follow the caregivers to their workplace. This results in increased absenteeism, higher medical costs, and has an adverse impact on their productivity. Organizations are therefore seeking ways to take a proactive role in supporting employee caregivers to help improve overall productivity and enhance workplace culture.

Helping these organizations to provide effective and affordable clinical best practice treatment tools to support employees to understand, teach, and communicate better with their child is Rethink Benefits. Through its groundbreaking one-of-its-kind solution, the company offers a cloud-hosted platform that combines video modeling with a clinical best practice approach and trains the caregiver on how to implement the intervention with their child at home. The customizable and scalable treatment program consists of 1,500 video-based teaching steps depicting clinically-trained therapists working with children with a developmental disability. This helps caregivers and parents to teach children facing various issues such as problem behaviors and socialization.
Rethink also offers 24/7 tele consultations with expert behavioral clinicians. In addition, auto generated data-based reports track progress in real-time and facilitate effective coordination with care team members. The treatment program is simple to implement and easy-to-access. A unique feature provided by Rethink is that the employees can log in anonymously in the comfort of their home. “We are equipping employee caregivers with the right tools combined with clinical supports to ensure scalable best practice intervention,” says Daniel Etra, CEO of Rethink Benefits.

Rethink stands unique in the marketplace with its double bottom line approach. The company offers high-quality service and also ensures a social impact through its program. Highlighting the same, Etra mentions an instance wherein Rethink had helped its client Costco, a multibillion-dollar global retailer. The company had rolled out the treatment program and services to Costco as part of their employee benefits. The program received great attention from employees who sent numerous letters to the President of Costco expressing their gratitude and appreciation for rolling out this program. “This really speaks to the impact and value we bring to our clients and their employees,” remarks Etra.

Rethink supports this population across their lifespan, offering tools to all entities involved in their care. The company provides the Rethink Ed special needs management platform for public school districts to help children at school. Rethink also has a Neuro diversity Training Center to train HR and management staff to better understand and accommodate employees with neurodiverse conditions at the workplace. “We serve not just children, but individuals throughout their life’s journey, from the point of diagnosis all the way up to adulthood,” emphasizes Etra.

Currently, Rethink serves a quarter of the Fortune 100 and continues to extend its services to Fortune 1000 companies as well. The company is also looking to translate the platform to other languages and further scale globally. Finally, Rethink intends to expand the offering beyond developmental disabilities into other areas of behavioral health such as anxiety and mental health issues to further support employee caregivers. “We are a mission-oriented organization. The social impact we have is an integral part of our DNA, and this motivates us to work hard and make a difference in the world,” concludes Etra.
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Top 10 Employee Wellness Consulting/Service Companies - 2020
Rethink Benefits

Company
Rethink Benefits

Headquarters
New York, NY

Management
Daniel Etra, CEO

Description
Rethink Benefits offersa unique web-based program to provide effective and affordable clinical best practice treatment tools to support employee caregivers to understand, teach, and communicate better with theirchild. The customizable and scalable treatment program consists of 1,500 video-based teaching steps depicting clinically-trained therapists working with children with a developmental disability. Rethink also provides 24/7 teleconsultations with expert behavioral clinicians. In addition, autogenerated data-based reports track progress in real-time and facilitate effective coordination with care team members. Rethink stands unique in the marketplace with its double bottom line approach ofensuring high-quality service and social impact through its program